Turn Branding on Its Head : A Cheeseburger's Tale

Ever pondered what it would necessitate to transform a humble cheeseburger into a marketing sensation? Well, our pal Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little bland . He knows his classic recipe is mouthwatering, but he's yearning something more. He wants to make a statement in a world of burgers . That's

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